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So, you've started a blog. Congratulations! Now it's time to start promoting it and growing your audience. But how do you do that without spending a dime?
As a blogger, you should try to increase the amount of people that visit your blog. You'll need to think creatively when it comes to blog promotion, though, as evidence suggests that millions of blogs are launched every day.
Fortunately, there are plenty of free and clever ways to promote your new blog in 2024. By getting creative, you should have no problems convincing readers to opt for your content over the competition.
In this post, we’ll show you how to promote your new blog in 2024. This guide includes plenty of tips you won’t find elsewhere. Let’s get started!
1. Turn your content into YouTube videos
In the United States, YouTube had a reach of around 74% in 2020. That’s an advantage well worth pursuing.
Creating quality videos takes time. For this reason, we recommend repurposing your blogs as videos. Considering how much of your content is already created, you ought to be able to create excellent clips faster.
It may be as easy as sharing the highlights of your most recent blog. Next, you can encourage viewers to check out the associated topic by including a link in the video description.
Alternatively, you might cherry-pick highlights from several blogs. This strategy can be an effective way to generate skyscraper content that feels original. Even better, you can cite multiple posts as your inspiration and potentially attract even more traffic.
Related Post: 5 Common Blogging Mistakes That Hinder Your Growth - Stop Now!
2. Make a Highlight on TikTok
While some experts disagree, it's generally accepted that people's attention spans are getting shorter. Whether this is a myth or not, you might benefit by creating a brief video from the highlights of your most recent post.
Content that is quick and simple is perfect for short-form video websites like TikTok.
TikTok had roughly 834 million users in 2023 and is projected to hit 900 million by the end of the year. That alone should be enough to convince you that promoting your new blogs on video-sharing platforms could prove lucrative.
It's crucial to remember your target demographics, though. 67% of the active user accounts on TikTok in the United States are made up of teenagers between the ages of 18 and 19. This implies that your messaging on this platform must, above all, speak to young people.
3. Harness the Power of Email Marketing
Email marketing is one of the most effective tools for nurturing relationships with your audience and driving repeat traffic to your blog.
Start by building an email list of subscribers who have opted in to receive updates from your blog. Offer a compelling incentive, such as a free ebook, checklist, or mini-course, in exchange for people's email addresses. Learn all about: email marketing strategies for your business
Once you have a list of subscribers, regularly send them valuable content, exclusive offers, and updates about your latest blog posts. Be sure to personalize your emails and segment your list based on subscribers' interests and preferences to deliver targeted content that resonates with them.
By staying in touch with your email subscribers and providing them with valuable insights and resources, you can keep them engaged and encourage them to return to your blog again and again.
4. Guest Blogging and Collaborations
Guest blogging is a powerful way to reach a wider audience and drive traffic back to your own blog. Look for blogs within your niche that accept guest contributions and pitch them with ideas for relevant, high-quality articles.
In your guest posts, include a brief bio with a link back to your blog, enticing readers to visit your site for more great content.
Similarly, consider collaborating with other bloggers and influencers in your niche to cross-promote each other's content. This could involve co-hosting a webinar, participating in a podcast interview, or co-authoring a blog post or ebook.
By leveraging each other's audiences and networks, you can expand your reach and attract new followers who are interested in your niche.
5. Find Relevant Niche Bookmarking Sites
You can use bookmarking sites to share your blog with an entirely new audience. However, it’s important not to get carried away.
If you share every post across multiple bookmarking sites, you may be labeled a spammer. This title can earn you negative attention and may damage your blog’s reputation.
Finding bookmarking websites that are specialized in your particular niche is therefore advised. The likelihood that readers will find your content interesting is increased by using this tactic.
A quick Internet search reveals plenty of specialist bookmarking sites. For example, if you write about starting your own business and make money ideas, you might post your content on the BizSugar site.
Confused About Where to Start?
We understand that there may still be some of you who are confused about how to promote and be successful with your blog. (Don't worry, at first we were confused too)
Therefore, to help you grow your blog and business, we have included book recommendations below. You can learn everything about how to promote your new blog and grow your business in this book. You can get the book here.
All the points discussed previously are the result of our application of this book. We hope this will help your new blog grow too.
Here's some helpful articles:
5 Easy Steps to Write Catchy Blog Headlines
5 Tips For Writing Blog Posts That Will Make You A Better Writer
Effective Backlink Building Strategies for Your Blog | Boost SEO
Remember, building an audience takes time and effort, so be patient and stay consistent with your promotion efforts. With persistence and dedication, you'll see your blog audience grow and thrive.
