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Are you eager to enhance your outcomes on Pinterest? In this article, I've compiled 13 valuable Pinterest marketing strategies to boost your website's traffic.
Take a look at these Pinterest tips below, and feel free to share in the comments which ones you're planning to experiment with.
Tips for Boosting Your Pinterest Traffic
1 | Tidy Up Your Boards
It's crucial to grasp that Pinterest functions as a search engine rather than a social media platform.
To thrive here, you must become skilled at uncovering and utilizing keywords, ensuring your pins surface when users search for them. Incorporate these sought-after keywords into your board names and descriptions.
Make certain all your boards align with your niche and cater to your audience rather than serving your personal interests. If you have any unrelated or personal boards, it's wise to either keep them hidden or archive them.
2 | Dive into Keyword Research for SEO Enhancement
As mentioned earlier, it's essential to identify the topics your target audience is actively searching for on Pinterest. By incorporating these specific keywords into your account, boards, and pins, you'll witness improved outcomes as your content starts appearing in search results.
3 | Pin at the Right Times
Keep in mind that your target audience isn't hanging out on Pinterest around the clock. It's essential to pinpoint the optimal times for pinning based on your audience. How can you determine this? There are a few approaches you can take:
- Pinterest recommends the hours between 2-4 PM and 8 PM-12 AM as prime pinning times.
- Tailor your pinning schedule to your audience. For instance, if you're targeting stay-at-home moms, they are likely active on Pinterest during early mornings or late evenings after tucking in their kids.
- If you use Tailwind, you can utilize the smart schedule feature to identify the best time slots for pinning.
4 | Cultivate a Specialized Account
It's crucial to ensure that your entire Pinterest presence, including your account, boards, and pins, aligns cohesively and makes sense to both pinners and Pinterest itself.
Does Pinterest have a clear understanding of your niche and audience? Your activity on the platform communicates your focus and the type of pinners who should engage with your content.
5 | Maintain Consistency
Pinterest highly values active users who consistently contribute to their platform. They appreciate regular engagement and want to see you delivering valuable content on a consistent basis.
While scheduling pins can be helpful, it doesn't replace the importance of actively pinning manually several times a week.
6 | Craft Polished Pins
This is the key to achieving Pinterest success. When your pins exude professionalism, they will naturally garner more attention and clicks. If you're looking to enhance your pin design skills, consider exploring courses offered by the Secret Pinners Club.
7 | Enhance Your Profile
Now that you've identified those sought-after keywords, it's time to sprinkle them into your Pinterest profile. Incorporate the most pertinent ones into your bio and, if possible, include them in your profile name (if they fit).
8 | Review Your Pins
It's important to routinely monitor the performance of your individual pins. Keep a close eye on impressions and clicks.
Are you achieving a click-through rate of at least 1% or higher? This serves as my baseline criterion for evaluating which pins are truly connecting with my audience.
9 | Conduct A/B Testing for Pins
Interested in discovering which pin design or headline yields better results? This is a strategy I find quite valuable! The process is simple: create two different pins for the same content piece and pit them against each other. After 7-10 days, you should have some intriguing data to analyze.
10 | Craft Valuable Content
Are you aware of the challenges your target audience faces? Is there something you can offer to assist them? Pinterest is a goldmine of insights into popular content and ideas for fresh, problem-solving creations.
11 | Deliver What They Crave
Once you've identified the type of content resonating with your Pinterest audience, continue providing more of it. Consistently offering what your audience desires will raise your brand's visibility and lead to increasingly favorable results.
12 | Craft Compelling Headlines
Your headlines should pique curiosity without crossing into "click-bait" territory, as long as you can deliver on your headline's promise.
Incorporate descriptive words to evoke curiosity or a sense of necessity. People should feel compelled to discover what lies beyond the pin. Browse Pinterest to identify headlines that entice you to click and dissect why they work.
This practice can be highly beneficial, which is precisely why creating multiple headlines for the same content is a wise move.
13 | Experiment with Different Strategies
It's crucial to continuously experiment with various tactics and adjust them as they prove effective. If you notice a decline in traffic, consider pinning less for a few days or increasing your pinning frequency.
You can also revamp your boards and refine your keywords to see if that has a positive impact. Create fresh pin designs and evaluate their performance.
Generate new content. Become well-acquainted with your analytics to identify areas that may need improvement.
Get Started!
And there you have it! 13 Pinterest marketing tips to boost traffic to your website. Additionally, we have also included very useful book recommendations to improve your Pinterest marketing strategy.
This book takes a very comprehensive look at Pinterest marketing and how to grow your business through the Pinterest platform. So what are you waiting for, you can get the book here!
Want Some More? Lets Learn About "10 Steps to Making Money on Pinterest Easy"
